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Personal Branding
Articles

Why your personal brand is your biggest asset.

Your brain is wired to look at what is broken and wrong. It's called negativity bias. The human brain looks at everything and anything that may pose a threat to you. It surveys your environment and picks up on any potential red flags....

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Lost and Found

Eight years ago I took a test. It was a personality test that changed everything. Up till this point I had spent two decades in financial services and was at a cross roads in my career.  I wasn't satisfied in my work, it was no longer...

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Two Words Can Change Everything

Can two words change everything? They did for Steve Jobs and Apple. Think Different. It's more than a slogan or a tagline. It's more than their brand, or any marketing strategy and advertising campaign. It defined who they were and the...

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Don’t Pivot – Deepen.

Today we are faced with more questions than answers. Where will you get your next clients? Will your company hit revenue goals? Will there be a job for you to go to? What will you be doing? How will your job or business change as a...

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3 Reasons You Need a Personal Brand.

What makes you stand out and be memorable? Do you find it difficult to sum up all that you are in a few sentences? Does it feel made up and not genuine? Does your brand sound too good to be true and you’re scared of overpromising and...

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Your Brilliant Difference

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Finka Jerkovic | keynotes speaker + workshop leader

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