There is opportunity everywhere. Even in times like these.

Your personal brand; your Brilliant Difference, is how you serve and use these opportunities to make a meaningful difference.

It’s the special, unique and distinct way in which you help others:

• Solve problems
• Achieve goals
• Fulfill dreams

That is what you are here to do. This is your purpose.

At times things may look bleak, challenging and even overwhelming.

You can choose to succumb to the noise and distraction.

Or you can choose to find your Brilliant Difference and use it to add value to others.

Here are 3 Reasons Why Now is the Perfect Time to Define your Personal Brand:

Reason #1: There are problems to solve: There are a lot of people out there right now with specific problems actively looking for solutions.

Example: Heather is a sales rep for a dental supply company.  Her clients are dentists and dental practices.  As you know there’s been a lot of change in this area due to Covid-19.  The problem dentists currently face is how to deliver engaging, personal and human touch connections, underneath all that personal protective equipment they’re wearing.  Heather’s primary focus right now is to help her clients solve this problem: how to connect with patients behind the mask.  This is how she can best add value and use her Brilliant Difference to demonstrate her personal brand.

• Do you have a solution for a problem someone is having?
• Is there a problem out there you’d like to solve for others?
• Imagine the value you’d deliver and the impact you’d have if you helped them solve this problem.

Reason #2: There are goals to achieve: In addition to helping people solve problems, there are many who have specific goals and need help achieving them.

Example: Kevin is a business strategist and project manager. He’s delivered most of his programs online and is very familiar with remote working, virtual tools and technologies.  His current clients, who’ve mainly worked with him on strategy need to set their teams up to work remotely.  Their goal is to move their business from in-office to online.  This is an area Kevin has an expertise in and can use his Brilliant Difference to demonstrate his personal brand to help his clients achieve this goal.

• Do you have a solution for a goal someone wants to achieve?
• Is there a goal out there you’d like to help others achieve?
• Imagine the value you’d deliver and the impact you’d have if you helped them achieve this goal.

Reason #3: There are dreams to fulfill: Finally, if you can’t find problems to solve or goals to achieve, there are some people who have dreams to fulfill and are willing to forgo instant gratification to play the long game to get there.

Example: Jessica is a writer and editor.  She helps authors turn their words into essays, publications and books. She’s recently moved into a new area with no nearby family, friends or a familiar network. Jessica meets local neighbours and let’s them know her expertise and asks them to spread the word for her.  In a matter of weeks she’s created a network and connected to twenty more local writers. In addition, an aspiring author hires Jessica to help make her dream of publishing her first book a reality.  Jessica let people know what her Brilliant Difference was, she put her name out in the community and let them help her present and promote her personal brand.

• Do you have a solution for a dream someone wants to fulfill?
• Is there a dream out there you’d like to help others fulfill?
• Imagine the value you’d deliver and the impact you’d have if you helped them fulfill a dream.

Today, is better than any other day to get clear on the problems you solve, the goals you help achieve and the dreams you help people fulfill.

Your Brilliant Difference defines it.

Your Brilliant Difference is your personal brand that will help you be more confident and use these opportunities to deliver value and make an impact.

I’d love to hear from you: What holds you back from demonstrating your personal brand?

Comment below or send me a note (finka@finka.ca) and we can connect.

With love,

Finka

PS: Are you ready to get clear on your unique talents, skills and expertise and use your personal brand to grow your business feel free to set up a call with me here.