Today we are faced with more questions than answers.

Where will you get your next clients? Will your company hit revenue goals?

Will there be a job for you to go to? What will you be doing?

How will your job or business change as a result?

What I’m noticing is a number of businesses making big changes to meet an immediate and urgent need in the market.

Distilleries making hand sanitizer.

Car companies making ventilators.

Apron and chef gear companies making face masks.

If you’re solving an urgent immediate need than yes – you need to make changes in your business to serve and support what is needed right now – health care, medical supplies, food supplies, etc.

However for many of us, especially those of us who don’t run huge manufacturing companies, but rather use our knowledge, skills and expertise to help and serve others – this is not a time for you to pivot. You need to deepen.

I’m reminded of a quote by best selling author Sally Hogshead:

“Don’t change who you are, become more of who you are already.”

Today more than ever, the world does not need you to change or pivot.

The world needs you to become more of who you are already.

You need to own the leader within.

You need to harness the power of your voice.

You need to bring your strengths, knowledge and ideas to the table.

You need to be confident in your value.

You need to use your special gifts to serve those you lead, live and work with.

I’ve had numerous conversations over the past few weeks since the virus has changed how we live, work, shop, commute, connect and play together.

The one thing that has not changed – the desire to show up authentically, using the special gifts you bring to add value, serve and help others.

Being and bringing more YOU is what your family, business, clients and the world needs most right now.

If you’re a corporate leader who wants to bring your passion for mindfulness and well-being to the workplace – bring it! Host a virtual lunch and learn, send out meditation tips and techniques, heck record your own meditations and send them to your team.

If you’re a financial adviser who has always wanted to bring the mindset and behavioural side of money management to your client conversations – bring it! Start a blog, send out weekly money mindset tips or conduct a money mindset audit during your clients next financial review.

If you’re a consultant who works with organizations on digital transformation initiatives and are more interested in the teaching people how to change – bring it!  Use your next team meeting to share change management techniques or volunteer to facilitate a workshop on how to make lasting change.

These examples may not be exactly what you’re thinking about for you – but there is something you’re wishing you could do or someone you want to be more of.

Follow that impulse, move towards it.

Don’t pivot, deepen.

I’d love to hear from you:  Who do you want to become more of? What do you want to deepen?

Post in the comments below or send me a note (finka@finka.ca) and we can connect.

With love,

Finka

PS: If you want to get clear on your unique talents, skills and expertise and use your personal brand to grow your business feel free to set up a call here.