Can two words change everything?

They did for Steve Jobs and Apple.

Think Different.

It’s more than a slogan or a tagline.

It’s more than their brand, or any marketing strategy and advertising campaign.

It defined who they were and the value they delivered.

It defined the impact and results their customers experienced.

It defined their purpose and was their north star.

When you have your two words you have confidence in your value, clarity on your goals and connection to the people and work you do.

These two words provide direction to your career, opportunity for your business and something meaningful for your clients to be a part of.

When I discovered my two words it changed everything for me personally and professionally.

My career, leadership, business and life had direction.  I had the words to describe the value I brought and the impact it delivered. Whenever I’d get overwhelmed, distracted or caught in indecision, my two words provided the light I needed to see the way through.

You might be in a moment right now where you’re asking questions about your life, career or business.

Is it aligned to who you are?

How could you be adding more value?

What more could you be doing to make positive change?

Or you’re wondering how will you stand out in the midst of all the noise?

How could you be the one they choose?

I’ve been working with clients for over seven years helping them craft their personal brands and define their Brilliant Difference. These two words are at the crux of the work we do.  Here are a few of their examples:

One of the most powerful tools I’ve come across is a personality brand test called How to Fascinate®.  This test is the first personality profiling tool to show you how the world sees you, rather than how you see the world. It helps you identify what makes you different and most valuable.

If you’re looking for a place to start to discover your greatest differentiator this is my go to and where all my clients start.

Yes two words can change everything. Are you ready to find yours?

I’d love to hear from you: What would your work and business look like if you had your two words?

Post in the comments below or send me a note here and we can connect.

With love,

Finka

PS: If you want to get clear on your unique talents, skills and expertise and use your personal brand to grow your business feel free to set up a call with me here.