Your brain is wired to look at what is broken and wrong. It’s called negativity bias.

The human brain looks at everything and anything that may pose a threat to you. It surveys your environment and picks up on any potential red flags. Whether you’re being faced by a saber tooth tiger or you just walked into a networking event – the feeling of fear it instills is the same.

Negativity bias not only scans your external environment, it looks at your internal environment as well.  It focuses on what’s wrong with you, what you don’t have, or who you’re not measuring up to.

It’s looking for ways to protect you by giving you these alerts. As a result it distorts and limits your point of view as it only puts your attention on the negative, ignoring the positive.

It moves you away from what you’re good at.

It makes you lose sight of your strengths,skills and expertise.

It holds you back from living out your full potential.

So how do you overcome negativity bias and not let it get in the way of you achieving the happiness, success and fulfillment you deserve?

You get clear on your personal brand.

Your personal brand is your Brilliant Difference.

It’s the way in which you add value, use your strengths, skills and expertise to make a difference.

Your Brilliant Difference is what makes you unique and will make you successful.

Your Brilliant Difference is how you define your personal brand.

Its what people think of when they think of you.

It’s what they say about you when you’re in, or out of the room.

It’s how they know to invite you to the table, because they have a problem your Brilliant Difference solves.

In my research working with close to 10,000 professionals and business owners, here are the top 3 challenges, they face when it comes to their personal brand:

1. Figuring out what your personal brand is and what makes you unique.
2. Know how to best to communicate and promote your skills and expertise.
3. Being recognized and valued for the contribution you make

Can you relate?

Crafting and curating your personal brand is the most important activity you can do right now.

It informs the trajectory of your career, business and the impact of your work.

Today more than ever, especially with our current environment, this is the first place you need to start.

There are a lot more problems that need solving, than ever before.

There are a whole lot more people looking for solutions.

What if your Brilliant Difference was the perfect solution?

Imagine what it’d be like, if you had a clear, concise and confident personal brand?

Creating your personal brand is not something you do haphazardly or by accident.

Personal brands are created consciously, thoughtfully and with intention.

You care so much about yourself and the people you’re here to serve, that you make time to figure out what part of ‘you’ you will shine a light on, so they can find and choose you.

If you don’t do this work, no one else will.

You already have a personal brand. Do you know what it is?  Or are you leaving it to chance for others to determine it for you?

I’d love to hear from you: Do you think building your personal brand is important?

Comment below or send me a note (finka@finka.ca) and we can connect.

With love,

Finka

Are you ready to get clear on your unique talents, skills and expertise and use your personal brand to grow your business feel free to set up a call with me here.